What to think about when developing an outreach plan

Establishing MIMAMPI, an environmnental
conservation society, in Mpimbwe, Tanzania

What types of outreach/education are pertinent to you and your research?

  • What kind of broader impacts do you find most interesting or engaging?
  • What kind of broader impacts do you think would make the biggest difference?
  • Does your work involve partnerships with land managers or owners? Agencies or NGOs? Industry or corporations?
  • Does your work have implications for underrepresented groups, or allow you to develop relationships with such groups?
  • Does your work have policy-related or political implications?
  • Could your work tie into public education/outreach or citizen science?
  • Could you involve students or youth in your research?
Who are your target audiences?
  • Managers
  • Policy makers
  • Regulators
  • Youth
  • Underrepresented groups
  • General public
How much time do you want to devote?
  • Weekly or monthly commitments?
  • One or two large projects?
  • Collaborative projects with others?
Do you have a consistent schedule?
  • Will you be in the country/available for the duration of the outreach project?
Can you collaborate with others?
  • Since you are unlikely to have expertise in all aspects of your outreach project, collaboration can help make your efforts more effective. Consider pairing up with a social scientist, someone with experience in citizen science, an experienced classroom teacher, a social worker, or another partner that may add expertise to your project.
What existing resources on campus can help you design your plan or projects?
  • John Muir Institute of the Environment can provide links to resources such as classes or potential collaborators.
  • See our Resource List for other potential resources.
How are you going to evaluate your outreach plan?
  • Will you count the number of materials you distributed?
  • Will you hand out surveys?